How To Get Free Backlinks To Your Website In 2023

Do you want to get free backlinks to your website? Backlinks play an important role in improving your website’s search engine rankings.

You can create the best content and still find it difficult to rank and get traffic to it, and this is sometimes because your website lacks backlinks, making it difficult for search engines like Google to trust your website.

So, if you want to increase traffic to your blog or website, now is the time to start building backlinks. backlinks from high authority websites, not just any backlinks.

In this article, we’ll show you the proven ways to get free backlinks to your website or blog organically and from high-authority websites.

Ready? Let’s get started.

What Are Backlinks?

Backlinks, commonly referred to as inbound links or incoming links, are links that point to your website from other people’s websites. Backlinks are a key component of search engine optimization (SEO) and are regarded by search engines like Google as one of the most important aspects in ranking a website.

Backlinks are what tell search engines like Google to trust your website. If a link (backlink) is pointing to your website from another high authority website, it’s a vote of confidence, a recommendation, and a way for other website owners to say to their readers “Here is a blog I trust, go and check it for yourself to learn more.”

You should start building backlinks if you want to grow your blog or website organically and increase traffic to it. We’ve published a full explanation of how backlinks work, why they’re important, and how to find out whether your website has any; you can read it by clicking here.

Now that you know what a backlink is and how it works, you can look at the proven ways of gaining free backlinks to your website or blog. But keep in mind that not all backlinks are created equally; some are authoritative, some are unique, and others are relevant.

10 Ways To Get Free Backlinks To Your Website Or Blog

1. Write Quality Content
2. Do Guest Posting
3. Use Infographics
4. Spy On Your Competitors
5. Broken Link Building
6. Use Social Media
7. Directory Listings
8. Write Testimonials
9. Build Backlinks With HARO
10. Internal Backlinks

1. Write Quality Content

One of the basic and most effective ways to get free backlinks to your website is by creating high-quality content that’s link-worthy.

Not just any content will do, create content that is worthy of links so that other websites’ owners can link to your blog post for their readers to learn more about a certain topic in your niche.

Start by creating original content, avoid duplicating content from other websites as it can hurt your website’s ranking, therefore avoid doing it. Instead, focus on creating unique and valuable content that benefits both your readers and those of other websites so that they will gladly link back to your website.

Use free keyword research tools to discover relevant topics to write content about in order to increase traffic from search engines. This will also allow you to get free backlinks from websites with high authority over your website.

For example, if you run a fitness blog, you might want to write about topics related to your niche, such as weight loss, a healthy lifestyle, exercise, and so on. That’s to say, you might write about “how to lose weight in five days” on your blog. You can also write a list post like “10 weight loss tips for beginners.”

If you can create quality content, other high-authority fitness blogs or websites will be willing to link back to your “how to lose weight in five days” post if it can provide value to their readers. This will result in you getting free backlinks to your website or blog.

2. Do Guest Posting

Guest posting is a popular and proven strategy used by many bloggers and website owners to get free backlinks to their websites and blogs.

Guest posting not only allowed you to get free backlinks to your website but also allows you to establish yourself as an authority in your niche and gain exposure to a new audience.

Guest blogging, also known as guest posting, is simply the process of writing an article for another website in your niche and then adding a link back to your website within the article.

Many website owners provide a guest posting or a write-for-us section where anyone can submit an article and have it published on their website. They even allow you to add a link to your website in the about us section or within the content itself.

Search engines like Google can help you find websites that offer guest posting. Write the topic keyword you want to target, followed by “submit a guest post” or “write for us“. The Google search engine will then filter the results and display websites that allow guest posting.

For example, if your topic keyword is email marketing, enter “email marketing + write for us” or “submit a guest post” into Google. When you find a website that accepts guest posts, carefully read and follow their guidelines. Finally, in order to obtain backlinks, make sure to add a link to your website.

3. Use Infographics

Although not popularly used, infographics are a great way to get free backlinks to your website because they are eye-catching and easy to understand, which makes them highly easy to share on social media and other websites.

Infographics can help with offering a quick overview of the topic of your post as well as breaking down difficult ideas into simple visuals that are easy to understand in the form of images and charts.

You are helping other content creators, as well as your readers and bloggers, by creating engaging and useful infographics. They may use your visual creation in a blog post or website and give you backlinks or credit you as the original creator of the infographic.

Even if you are not a graphic designer, you can use a tool like Canva or Piktochart to create professional-looking infographics. You can also use Canva to create other designs for your blog or website, such as your blog post featured image, and so on.

If you don’t have time to create the infographics yourself you can outsource other people to do it by hiring professional graphic designers on freelancing websites like Fiverr and Upwork, or you can contact us for graphic design services.

4. Spy On Your Competitors

Have you ever wondered where your competitors get their backlinks? What is their organic strategy, and what kind of content do they actually create?

If you want to know what’s going on in the industry, you should know what others are doing. Spying on your competitors is a great way to learn their strategies and know what strategies they are using to get backlinks to their websites.

You can start getting free backlinks to your website by implementing their strategy. Not only that, but you can also start identifying backlinks opportunities from your competitors and their traffics source and so on.

To start spying on your competitors’ backlinks, look at the top 5 search results for your niche’s targeted keywords. You can do this by performing a quick search on Google, but because Google rankings change rapidly so much, I’d recommend using an SEO tool like SEMrush or Ahrefs to see if these pages have consistently ranked at the top for the last 3-6 months.

Once you’ve identified your competitors’ websites, simply copy their URLs and paste them into a backlinks analyzer tool like SEMrush. This is very useful because using a backlinks analyzer tool like SEMrush not only gives you your competitors’ backlinks profile, but you can also check their website traffic, top-ranking keywords, and so on.

To spy on your competitors’ backlinks using SEO tools like SEMrush, simply go to the SEMrush backlinks analytics tool, paste your competitor’s URL, and click the “Analyze” button. SEMrush will then analyze your competitors’ websites and show you the total number of referring domains and backlinks pointing to your competitor’s website.

To view the URLs that are linking to your competitor’s website, click on the total number of backlinks. You can narrow down this list by only including “Dofollow” and “Text” links and then sorting the domains by authority score.

You can then use your competitor’s sources to get backlinks for your website. For example, If your competitor has a backlink from a guest post, you can also publish content on the guest posting website. Furthermore, if they have a link from a forum, you can create a profile in that forum and try to earn a backlink.

Alternatively, you can create a spreadsheet of all the URLs related to your website niche that are linking to your competitors’ websites and ignore the URLs with a low authority score. Repeat the process for your competitor’s remaining URLs.

Once you’ve completed the spreadsheet with your competitors’ URLs, the final step is to launch an email outreach campaign, trying to send email messages to each publication/blogger that has linked to your competitors. Use a tool like FindThatLead or NinjaOutreach to find their email addresses.

Please keep in mind that not every website you’ve contacted will respond positively to your email. But don’t be discouraged. You should soon be rewarded for your efforts with some high-quality backlinks if your content is high-quality and link-worthy, and you’ve provided solid reasons in your email to link back to your content.

To find out more about how to check your competitors’ website traffic and analytics, visit our detailed guide on how to check your competitors’ websites traffic by clicking here.

5. Broken Link Building

When you spy on your competitors’ websites, look at their backlinks to see if there are any broken links. Because the broken link-building strategy is another quick and easy way to get free backlinks to your website.

Broken links are links on a website that no longer exist or work. They can also be caused by the source website removing those links (also known as a 404 error), having an incorrect URL, or the destination website closing or moving to another domain.

The idea of finding broken links is very simple: find broken links on other websites, including your competitors’ websites, offer your own content as a replacement, and then add a link back to your website. Boom you have gotten backlinks, simple and straightforward.

This is how you do it: Scan your competitors’ websites in your niche for broken links using SEO tools like SEMrush, Ahrefs, or Dr. Link Check. Look for broken links on pages with high domain authority that are related to your content.

If you’re using Dr. Link Check, enter your competitor’s website URL on the tool page and click on the “Start Check” button. The tool will then analyze and show you all the links on your competitors’ websites, including the broken links.

Once you have a list of broken links, the next step is to contact the website owner or webmaster and notify them of the broken link on their website. Inform them that you have similar content and offer it as a replacement.

Be humble and introduce yourself when contacting them. Because you want to help them, including the exact location of the broken link. Then, as an alternative to the broken link, mention your website. The webmaster is likely to use your website as a replacement, and you will receive a backlink in exchange.

If you don’t get a response to your first outreach email, send a polite reminder. It’s not unusual for website owners to be busy and miss your email. Be persistent but polite in your follow-up emails.

6. Use Social Media

Social media can help you get free backlinks to your website. There are millions of users on social media platforms like Facebook, Twitter, and LinkedIn. This is an opportunity for you to reach a large audience and generate valuable backlinks to your website.

To generate backlinks from social media to your website is very simple, this is how to do it. After you’ve finished writing and publishing your blog post, share it on social media. Share your content on your own social media pages and profiles, and encourage your followers to do the same.

If you are using Twitter or Facebook as your social media platforms, use relevant hashtags or trending hashtags to expand your reach and attract the attention of other social media users in your niche.

You can also join social media communities, like Facebook groups related to your niche, or even create your own Facebook group and link back to your blog post. You can also join discussion forums to share your expertise in your niche and link back to your website.

By joining discussion forums you are not only getting free backlinks, but you are also getting free traffic to your website.

If you’re not sure which forums to join, do a quick search on Google, or you can join Quora spaces, or even create your own. To find relevant forums for your niche on Google, use any of the following variations:

• (your niche) + Forums
• Forums + (your niche)
• (your niche) + Discussion

We recommend that you join Quora spaces. You can find Quora spaces related to your niche by simply entering a search term on Quora and it will present you with all the questions related to the topic as well as spaces to join. Quora is a great platform to get traffic to your website or blog.

7. Directory Listings

Directory listings are online directories that categorize websites based on their niche, location, or other factors. By submitting your website to related directories, you can increase your online visibility and generate valuable backlinks to your website.

There are directory listings all over the internet. To start, create one short and one long description of your business. Some directories prefer short descriptions, while others prefer long descriptions, so have both on hand. Make sure to include a backlink in both descriptions.

To find directories, enter your keyword or phrase from your niche, followed by “directory” or “directories” into Google. For example, if your niche is fitness and you have a fitness blog, search on Google for “fitness + directory.”

Make a list of all the directories you come across. You’ll need to filter out junk directories at this point. This is more difficult than it appears! In general, you’re looking for directories that have some form of human verification.

Approach each directory that meets the criteria in a specific way, requesting that your business should be listed with the description you have provided. Look for directories with high domain authority and that search engines trust.

After submitting your website to directories, keep an eye on your directory listings on a regular basis. Make sure your listings are accurate and up to date.

If you come across any incorrect information, please contact the directory’s owner and request that it be corrected. Also, keep an eye on your backlinks to ensure they are of high quality and relevant.

It should be noted that not all directories are created equal. Avoid low-quality directories that are spammy or lack authority. These directories can hinder your SEO efforts by generating low-quality backlinks that harm your website’s ranking.

Google My Business and Yelp are popular directory websites where you can submit your website. Below is an example of a Google My Business website listing.

8. Write Testimonials

You’ve probably heard of testimonials by now, and you may have even written one for some businesses you’ve used in the past. Did you know that you can get a backlink for your website by writing testimonials on other websites?

Many businesses are looking for testimonials to use as social proof. They’re even featured on their homepage. So, if you use a tool or service on a regular basis, you can write a testimonial in exchange for a backlink. Find related businesses in your niche and submit a testimonial.

We have published a detailed review on Kadence Theme, even though it is not a testimonial, Kadence Theme is a theme that we have tested and used on this website, you can read the Kadence Theme Review for yourself.

You can do a similar Review on your website for any tool or service you used and sometimes if those tools owner came across your review they can feature it on their website and in the end link back to your website this is how you will get backlinks.

Also, before writing a testimonial, ensure that you are satisfied with the quality of the tool or service, and consider including a call-to-action at the end of your testimonial that encourages readers to learn more about the business or visit its website.

9. Build Backlinks With HARO

Help a Reporter Out (HARO) is a website that connects journalists and bloggers with sources for their news and stories. This is a great opportunity to gain free publicity and backlinks from authoritative websites for your website and business.

HARO provides both free and paid services. You will receive three daily emails with opportunities to be featured in stories as part of the free service. The paid service includes additional features such as early access to opportunities and more.

To use HARO, simply visit the HARO website and sign up as a source, then choose a pricing plan. You can start with the free basic plan and if you don’t know which HARO website to visit, you can always search on Google.

Once you’ve signed up for HARO, keep an eye on your inbox for relevant opportunities. HARO emails usually involve requests from journalists seeking sources for quotes, advice, tips, stories, and more. Look for opportunities that are related to your expertise and niche.

Respond to HARO requests as soon as possible after identifying related opportunities. Keep your response brief but informative. Include your name, company name, and a brief description of your expertise as you’ll end up receiving a backlink from their website. Include a link to your website as well as any of your relevant social media profiles.

10. Internal Backlinks

Internal backlinks are links that connect one page of your website to another page on the same website. This can help your readers in navigating your website as well as search engines in understanding the hierarchy and structure of your website.

Place links on your website pages or posts that have a high conversion rate, generate a lot of traffic, or have a high search engine ranking. Also, consider pages that are relevant to your niche and have the possibility of generating backlinks. By doing this, your website will be getting internal backlinks.

With internal backlinks, you don’t have to contact anyone to link to your website or worry about guest posting because you have complete control over your backlinks and can include any link to your post.

But be careful not to overcrowd your pages with internal links. A useful guideline is to keep backlinks per page under 100, and you should include external links in the count.

Conclusion

Backlinks are an important part of SEO best practices and strategy. The more backlinks your website receives, the more search engines like Google and Bing will trust it and rank it higher in search results.

If you can write high-quality content there is no doubt that you will not get free backlinks to your website or blog and I recommend using KWFinder​, one of the most popular SEO and keyword research tools on the market, to do keyword research, and BuzzSumo to find content ideas as well as analyzing your competitor’s social media profiles.

This method we provided in this article such as guest posting, broken link building, etc are methods tested and used by many bloggers and website owners to get backlinks to their websites and blogs, and if you can implement these methods, you will get free backlinks to your website or blog.

You might also want to check out our guide on how to speed up a slow WordPress website and the best SEO Chrome extension you can install on your Google Chrome browser to save you time blogging from your laptop.

We hope you found this article helpful. If you liked it, please share it on social media with others, especially those who have a new blog or website and are struggling to get backlinks to it, and if you have any questions please leave them in the comments section below.

Frequently Asked Questions (FAQs)