Do you want to check your competitor’s website traffic, including your own website?

Checking your competitor’s website traffic allows you to see how their website performs and how you can take steps to improve yours.

In this article, we’ll show you how to check your competitor’s website traffic using these different online SEO tools.

Why Check Your Competitors Website Traffic?

Checking your competitor’s stats or insight simply gives you an idea and how your competitor’s website is doing and how you can take steps to improve yours.

Website traffic will show you where the traffic on your website is coming from, how visitors engage with your website and how much time they spend on your website.

By analyzing your competitor’s website traffic statistics can help reveal a lot of information behind their website such as:

  • The keywords your competitors are ranking for on their website.
  • The pages and posts that’s brings the most traffic to your competitors website.
  • The channels that are bringing them the most amount of traffic and more.

By understanding what brings your competition the most traffic, you’ll be able to get those same keywords and topics to write content on that will generate more traffic for your website.

Best Tools To Check Your Competitors Website Traffic

There are a lot of best Tools to use some are free while others are paid website traffic checking tools. Each one has its own unique features that make them different.

Most experts use multiple website traffic tools to check their competitor’s website traffic and theirs. We always recommend you try at least two different website traffic tools to analyze website traffic stats.

By using different tools, you’ll be able to see the feature they provide and get more accurate traffic stats for your competitor’s websites.

let’s take a look at the best 5 websites traffic tools to check your competitor’s website traffic.

1. SimilarWeb


SimilarWeb is a digital intelligence provider for enterprise and small to mid-sized business customers.

SimilarWeb provides web analytics services and offers its users information on their competitor’s website traffic, performance and channels.

Once you check a website through the tool, you’ll get a breakdown of the overall traffic, including a country by country report and search engines.


You’ll also get engagement metrics like bounce rate, monthly visit, number of pages viewed per visit, average visit duration, and the top traffic sources for that website.

Beyond organic search traffic, you’ll also find what paid keywords bring the traffic to the website, what social media channels are the most valuable, and the display networks the site uses to monetize.


Finally, you’ll get a detailed breakdown of the website’s audience, what kind of other websites they’re interested in, the top referring websites, and a list of competitor sites.

The free version of the tool provides you with useful traffic data. If you need more detailed reports, then you get started with their premium account.

2. SEMRush


SEMRush is an all-in-one traffic analysis and competition research tool. It’s the best tool suited for analyzing and monitoring your competitor’s traffic or any other website.

Once you enter your competitor’s website URL, you’ll get a detailed breakdown of your competitor’s total traffic.

You’ll be able to see important website metrics like the volume of monthly traffic over time, traffic distribution by country, the keywords that bring them the most traffic to their website, and more.


The Traffic Analytics tab gives you the number of unique visitors, paid advertising, total visits, average visit duration, number of page views, total backlinks, and the bounce rate the website receives.

You’ll also find detailed traffic analytics reports that give you information like which websites are bringing the most referral traffic, which pages and posts on their website are the most valuable.

You can take full advantage of the 14 days trial, or the limited free plan which gives you access to basic website data.

If you need more detailed reports, then you get started with their premium plans which cost around $119.95 per month, it gives you full access to competitor traffic sources, rankings, social media, and more.

3. Google Search Console

Google Search Console

Google Search Console (formerly google webmaster tool) is a web service by Google which allows webmasters to check indexing status, analyze and optimize your website visibility.

Google Search Console

It shows the number of impressions your website has gotten, clicks, click-through rate (CTR), and the average position of your keywords are appearing in the search results.

This helps you to understand what keywords you’re ranking for on search engines and the search volume they’re bringing in. This information can help you improve your traffic.

You can start to view your website data when you add your website to Google Search Console and then you can also see which pages or posts of your website are indexed if any errors are present, and more.

4. Ahrefs


Ahrefs is another SEO software for analyzing your competitor traffic, link building, keyword research, rank tracking, and website audits.

Ahrefs is one of the most popular SEO tools in the market trusted by brands like Netflix, Facebook, Linkedin, and Uber.

The interface is very simple and user-friendly. Simply enter your competitor’s website URL in the search field and the tool will pull all of their available website information.

The search results report gives you an overview of the organic search traffic a website or your competitor’s website receives, the domain authority, and much more.


Note: Keep in mind that Ahrefs only shows the organic search traffic data and not other traffic sources like social media.

Ahrefs has a 7 day trial for $7, after the trial ends that plans start at $99 per month.

5. Ubersuggest


Ubersuggest is an SEO tool that specializes in generating new keyword ideas.

Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel.

The traffic analyzer feature gives you a detailed breakdown of your competitor’s traffic over time and the keywords the visitors type in that bring them the most traffic.

All you have to do is enter the competitor website URL you want to analyze and click “Search” to bring out the website statics.


The “Traffic Overview” page gives you the total number of organic keywords the website ranks for, the organic monthly volume, domain authority, and the total number of backlinks the website has.


The results also give you the estimated numbers of Facebook and Pinterest shares. This data gives you a general overview of what you’ll have to do to outrank that page in the SERPs.

The free version Ubersuggest gives you access to 3 free daily searches of data. While the premium plans start at $29 per month, making it one of the cheapest and last tools on this list.


There are different kinds of tools you can use to check your competitor’s website traffic.

Checking your competitor’s website traffic will give you insights, ideas, and what you can do to get more traffic to your website. While, monitoring your own website traffic will show you if your SEO, social media, and other traffic generation strategies are doing well.

If your goal is to go in-depth researching on your competitor’s website, and also want to check other people’s website traffic, then we recommend you try SEMRush is our top choice. Not only will it give you accurate traffic data, but it’s one of the best SEO tools in the market.

We hoped this article helped you learn how to check your competitor’s website traffic. You may also want to check how to install google analytics in WordPress.

If you have any questions regarding this, then let us know in the comments section. You can also find us on Facebook and Instagram.


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