Do you want to know the different types of SEO? In this article, we’ll look at the types of SEO and how you can take steps to implement each one of them in your website.

There are many different types of SEO, and each has advantages and disadvantages of its own.

What Is SEO?

The practice of increasing a website’s visibility and ranking in search engine results pages (SERPs) is known as SEO (Search Engine Optimization). Read More.

What Are the Different Types of SEO?

There are several different types of SEO, but it can generally be divided into two categories: “On-page SEO” and “Off-page SEO”.

What Is On-page SEO?

On-page SEO is the process of improving individual web pages to improve their search engine rankings and attract more relevant visitors. A page’s content, HTML source code, images, and other media can all be optimized as part of this process.

This can help improve a webpage’s visibility in search engine results (SERPs).

Some few important aspects that are generally optimized as part of On-page SEO are as follows:

  • Tag titles
  • Descriptions within meta
  • Tag headings (H1, H2, etc.)
  • Image alt text
  • Internal links
  • The URL structure for the page content

Search engines can better understand the content and context of a webpage and determine its relevance to a specific keyword by optimizing these and other on-page aspects. This could increase a webpage’s ranking in search engine results (SERPs).

What Is Off-page SEO?

Off-page SEO is the process of improving a website’s visibility through outside signals, including backlinks from other websites.

This may include social media marketing, and link building—the process of gaining high-quality backlinks from other websites as well as other strategies that can help a website become more visible and trustworthy in the eyes of search engines.

Websites with a lot of backlinks from trusted sources usually perform higher in search engine results pages (SERPs).

There are many strategies for building backlinks, but some popular ones include:

  • Guests posting
  • Broken link building
  • Creation and promotion of infographics
  • Integrating social media
  • Press reports

The difference between various types of backlinks should be made. It’s important to concentrate on obtaining backlinks from high-quality, authoritative websites because search engines give these links more value.

A website’s visibility in search results can actually be affected by strategies that could be regarded as manipulative or spammy.

Other Common Types Of SEO

Apart from on-page and off-page SEO, there are a number of other types of SEO. Other common SEO types include:

Technical SEO

Technical SEO is the process of making technical changes to a website in order to increase its visibility and crawlability in search engines.

This can involve making it simpler for search engines to understand and index a website’s content by optimizing elements such as the HTML structure of the website, sitemaps, and improvement.

The visibility and crawlability of a website in search engines can be increased using a variety of technical SEO strategies. Here are some crucial areas to focus on:

  • Crawling And Indexing: For a website to appear in search results, it is important that search engines can quickly crawl and index site pages. Sitemaps, using header tags correctly, checking for crawl failures, and other technical problems that can prevent search engines from accessing a website’s content can all help achieve this.
  • Page Speed: Search engine rankings often give consideration to websites that load quickly. There are a variety of techniques for increasing page performance, such as image optimization, reducing the use of JavaScript and CSS, and taking advantage of browser caching.
  • Mobile-friendliness: Websites need to be mobile-friendly since more and more people are using mobile devices to access the internet. This includes making sure the website is mobile-friendly and simple to use on a small screen, as well as that the content is easily accessible.
  • Security: Secure websites perform better in search results, and it is therefore essential to ensure that a website is using an SSL certificate to encrypt connections.
  • URL Structure: Search engines can more easily understand URLs that are simple to read, which can increase a website’s visibility in search results.
  • Internal Linking: When it is used correctly, links to other pages within a website can help search engines better understand the structure and layout of the website, which can improve the visibility of the website in search results.

Local SEO

This is the process of making a website more optimized to appear higher in search results for a certain location. This may include improving the on-page elements of a website and building backlinks from local websites.

As part of a local SEO strategy, it is important to focus on these few important steps:

  • Google My Business Listing: A important step in local SEO is to claim and verify a Google My Business listing. This enables a business to control how it appears in Google Maps and the local “will provide” of results that often appear at the top of local search results.
  • On-page Optimization: Including local keywords in the title tag, meta description, and heading tags of a website can help it rank higher in local search results.
  • Local Content: It can help a website rank for local keywords and bring in local visitors by being created and promoted locally (for example, through blog posts or pages on local events or attractions).
  • Citations: Increasing a website’s local search results visibility by setting up local citations mentions of a company’s name, address, and phone number on other websites can be helpful.
  • Reviews: Encouraging clients to post reviews on Google, Yelp, and Facebook can increase a website’s visibility in local search results and increase its trustworthiness with nearby customers.
  • Backlinks: Building backlinks from local websites (such as those of the Chamber of Commerce, local news sources, and other local businesses) can also help a website perform better in local search results.

Mobile SEO

This is the process of making a website more visible in mobile search results by optimizing it for mobile screens. This is becoming a more critical element of SEO as more people access the internet from mobile devices.

A mobile SEO strategy should focus, on these few important processes, such as:

  • Mobile-friendliness: Try to make sure that the website is mobile-friendly and responsive, including the use of a mobile-friendly design and layout.
  • Page Load Time: Reducing page load time and reducing the use of large images and videos, can cause a site’s mobile performance to slow.
  • Schema Markup: Adding schema markup and structured data to the website will improve how it appears in mobile search results.
  • Meta Description: Use meta descriptions and titles that are short, clear to understand, and mobile-friendly.
  • Targeted Keywords: Including relevant and targeted keywords in the content of the website to increase its visibility in mobile search results
  • Simple To Navigate: Ensuring that the website is simple to use and navigate on a mobile device, including the use of buttons and a mobile-specific navigation menu.

E-commerce SEO

This refers to the process of optimizing an e-commerce website to increase its visibility in search results and attract more targeted visitors.

This can involve creating backlinks from other websites and optimizing product pages, category pages, and other on-page elements.

E-commerce websites should focus on a few necessary elements in order to improve their visibility and attract more relevant customers from search engines. These may include:

  • Product Pages: Ensure that each product page has optimized title tags, meta descriptions, and product descriptions that are relevant and unique. To organize the text on the page, use headings and subheadings, and use keywords where necessary.
  • Category Pages: Product descriptions should be provided on category pages, which should also be optimized with unique and relevant title tags, meta descriptions, and headings.
  • Image Optimization: Ensure that all images on the website have descriptive file names and alt text in order to be appropriately optimized.
  • Mobile Optimization: It’s important to ensure the website is optimized for mobile users as more and more people access the internet from mobile devices. Using a responsive design and improving the website’s loading speed are examples of all this.
  • Reviews And Ratings: Encourage users to provide the website reviews and ratings as this can improve the website’s authority and visibility in search results.

There are other necessary elements for e-commerce SEO and websites apart from the one listed above.


There are several different types of SEO, including on-page SEO, off-page SEO, technical SEO, local SEO, mobile SEO, and e-commerce SEO.

A website’s visibility and authority in search engines can be increased, and more relevant traffic can be brought to the website by focusing on this variety of SEO strategies and best practices.

Let us know in the comments which of these SEO strategies you have implemented on the website that’s bringing you traffic from the search engine results pages (SERPs).

You may also want to check the best free SEO tools for keyword research. You can also find us on Facebook and Instagram.


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