You are looking for the best free SEO tools to optimize your website traffic in 2023? We’ve got you covered.

This post will look at the list of the best free SEO tools on the internet.

We’ve made sure to pick out the list of the best SEO tools that help with all aspects of search engine optimization and guess what they are all free to use.

But before we jump in, let’s first understand what SEO (Search Engine Optimisation) means and why you need it for your website.

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What is SEO (Search Engine Optimisation)?

SEO stands for “Search Engine Optimization.” It simply means the process of improving your website to increase its visibility when people search on the internet for products or services related to your business in Google, Bing, Yandex, and other search engines.

The more visibility the pages of your website have in search results, the more chances you are to get traffic and attract more customers to your business.

Now you know what SEO means, let’s quickly jump into the list of the best free SEO tools for your website.

1. Answer The Public

1. Answer The Public

10 Free SEO Tools

Answer The Public is a Search tuning tool for SEO and Content Research. You can use it to find great topics/questions that people are searching about on the internet and also discover new question-related keywords.

It has a cool and friendly interface, that’s to say it’s easy to use and straightforward. All you have to do is write in a certain topic or keyword related to your business in the search box (for example ‘Christmas’). Then, Answer The Public will scan the data from search engines around the internet to bring out a ton of related keywords.

It filters out these keyword ideas into a different sentence (that’s. ‘WHAT’ questions, ‘WHY’ questions, etc.).

Because so many of the suggestions are question-related search terms, it’s great for taking notes of ideas for long-term keywords to include in your FAQ pages.

Although, Answer The Public has both a free and paid plan. With its free plan, you can enter a Keyword or URL. Download a CSV file with the keywords or look at the visual analyzer.

2. Keyword Tool

2. Keyword Tool

10 Free SEO Tools

Keyword Tool is an easy-to-use keyword research platform that uses data from Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic or question.

You can also choose the platform you want to find keywords or topics. It can bring keyword suggestions from Google, Bing, YouTube, Amazon, eBay, Google Trends, and even social network platforms like Instagram, Pinterest, and Twitter.

Keyword Tool has both a free and paid plan. With its free plan, you can enter a Keyword… Keyword Tool will then provide a list of related keyword ideas in the form of prepositions and questions.

While in the paid plan you get more features available like Total Search Volume, Average Trend, Average Competition, etc.

3. Google Keyword Planner

3. Google Keyword Planner

10 Free SEO Tools

Google Keyword Planner is the original keyword research tool by Google. It helps you research keywords for your Search campaigns.

You can use this tool to discover new keywords related to your business and also find and analyze keywords for SEO and PPC campaigns.

Google Keyword Planner is completely free. It also provides accurate data and is where most other keyword research platforms get their data from.

4. Ubersuggest

4. Ubersuggest

10 Free SEO Tools

Ubersuggest is another keyword research tool that is great for finding long-tail keywords to use in your SEO and content marketing campaigns.

It’s also a Chrome Extension that helps you with SEO and keyword strategy while you’re surfing or browsing the web.

Ubersuggest will offer you a long list of keyword ideas you can use to generate product ideas, angles for capturing more organic traffic, and more.

Ubersuggest has both a free and paid plan. With its free plan, you get 3 daily searches with a free account, and anything beyond that will require a paid subscription.

5. WordStream Keyword Research

5. WordStream Keyword Research

10 Free SEO Tools

WordStream’s free keyword research tools and resources for SEO and PPC is designed to help search marketers with keyword suggestion.

WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results.

Enter a keyword or your website URL to receive a list of recommendations and keyword difficulty. It’s a great tool for coming up with both short- and long-tail keywords to target, filtered by industry and location.

6. Moz Keyword Explorer

6. Moz Keyword Explorer

10 Free SEO Tools

Moz is an SEO platform that offers several different keyword research tools.

With the Moz Keyword Explorer tool, you can search any keyword you choose and see its monthly search volume, difficulty, and organic click-through rate (CTR).

And also provide an analysis of current results ranking for it and suggestions for similar keywords or questions.

Moz includes a “Priority” score that simplifies keyword research by giving you insight into whether a keyword is worth ranking for you.

Moz has both a free and paid plan. With its free plan, you get 10 monthly search queries per tool search with up to 1,000 keyword suggestions and SERP analyses per query with a free account, and anything beyond that will require a paid subscription.

7. Semrush

7. Semrush

10 Free SEO Tools

Semrush is an all-in-one digital marketing software that helps companies run digital marketing strategies, like SEO campaigns.

If you’re looking for something more advanced, Semrush shares a lot of keyword data and makes it easy to get detailed insights, like SERP features (featured snippets, reviews, site links, image packs, and so on).

Semrush offers a broad range of keyword research tools, from standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.

Semrush has both a free and paid plan. With its free plan, you can perform keyword research, analyze your competitors, track keyword rankings, and much more, and anything beyond that will require a paid subscription.

8. QuestionDB

8. QuestionDB

10 Free SEO Tools

QuestionDB is a content discovery tool that lets you search a massive collection of user questions to get original keyword ideas for new content.

QuestionDB is not a regular keyword tool like other keyword platforms, it is a tool that lets you search a huge collection of user questions to get original ideas for new content.

QuestionDB is the best blog topic generator tool that will allow bloggers to search a massive collection of users’ questions to get the best keywords idea

QuestionDB has both a free and paid plan. Its free plan will allow users to sort by question popularity for casual ideation and understand your readers.

It will allow downloading CSV. The free plan provides a maximum of 40 to 50 results per search. and anything beyond that will require a paid subscription.

9. KWFinder

9. KWFinder

10 Free SEO Tools

KWFinder is a super-effective tool for finding easy-to-rank keywords like long-tail keywords, analyzing SERPs, and more. It has a cool user-friendly interface.

KWFinder will provide you with detailed information about each keyword, including its search volume, CPC, and SEO difficulty score.

It also includes a competitor analysis feature, allowing you to see how well your competitors are ranking for certain keywords. Overall, KWFinder is an excellent choice for those looking for a comprehensive keyword research tool.

KWFinder is not free but you can sign up for a 10-day free trial to test out this keyword research tool. KWFinder’s free plan is limited…

10. BuzzSumo

10. BuzzSumo

10 Free SEO Tools

BuzzSumo is a content marketing platform built to provide all the tools needed for content marketers and SEO professionals all in one place.

It can help you to generate content ideas, find and analyze keywords, monitor backlinks, and more.

Just type in a certain keyword in the Discover toolbar to bring up insights into data, including the number of published articles on the topic, title ideas, questions about the topic, and all the usual keyword metrics (search volume, trends, etc.).

BuzzSumo has both a free and paid plan. With its free plan, you can perform 10 keyword research per month and anything beyond that will require a paid subscription.

FAQ On Free SEO Tools

Here are some frequently asked questions on free SEO tools.

What are Some Popular Free SEO Tools?

Some popular free SEO tools include Google Search Console, Google Analytics, and Bing Webmaster Tools. These tools can assist you in identifying and resolving issues that may be affecting your search visibility and provide valuable insights into how your website.

Are There Any Limitations to Using Free SEO Tools?

Compared to paid SEO tools, free SEO tools typically have limited features. For instance, free tools may not give as much data or as in-depth an analysis as paid tools. Additionally, it’s possible that paid tools don’t provide as much support or customer service.

How Can I Use Free Seo Tools Effectively?

To get the most out of free SEO tools, it’s important to familiarize yourself with their features and limitations. Using a variety of tools to gain a comprehensive understanding of your website’s performance and identify areas for improvement is also a good idea.

What are Some Paid SEO Tools That are Worth Considering?

Some paid SEO tools that are well-known and highly recommended include Ahrefs, SEMrush, and KWFinder. In comparison to free alternatives, these tools typically have more data and more in-depth analysis, as well as additional features like the ability to perform site audits and keyword research.


There are a lot of free SEO tools out there on the web, take a look at the list of the best free SEO tools and choose the one that works best for you.

Among the SEO tools we listed, I have picked out the 3 best SEO tools that you can get started with right away on your website.

  1. KWFinder is a popular keyword research tool that many users find helpful for finding long-tail keywords and for getting a better understanding of keyword search volume, cost per click, and SEO difficulty. However, as with any tool, it may not be the best fit for everyone, and it may be worth considering other keyword research options as well.
  2. Semrush is a digital marketing tool that offers a wide range of features for SEO, paid search, social media, content marketing, and competitive research. It is a useful resource for tracking competitors and improving website performance for many users. As with any tool, it may not be the best fit for everyone, and it is worth considering a variety of options before making a decision.
  3. BuzzSumo is a useful tool for content marketers, social media managers, and other professionals who are looking for insights on what content is performing well and for ideas for creating their own content. As with any tool, it may not be the best fit for everyone, and it is worth considering a variety of options before making a decision.

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