Guest blogging is an effective way to increase the reach and visibility of your blog. It may not be the best option for you, especially if you are new to blogging, but you can make the most of it if you learn how it works and how to do it.
However, many people are still wondering if guest blogging is still effective. The answer is yes, guest blogging is still effective and can be an effective strategy for your blog as long as it is done properly.
In this article, we’ll explain what is guest blogging, why it’s important, and how to find guest post opportunities fast. Then we’ll show you how to write and submit your first guest post, as well as a template for guest blogging outreach emails.
Ready? Let’s get started.
Table of Contents
What Is Guest Blogging?
Guest blogging, also known as guest posting, is the process of writing an article or post for another person’s blog in your niche or industry in order to reach a new audience, increase traffic, and build organic backlinks to your blog.
Guest blogging is a win-win situation for both the guest blogger and the website owner because it brings mutually beneficial relationships. The guest blogger gains visibility to a new audience, while the website owner gains new content for their site, resulting in a win-win situation.
Guest blogging is an important part of SEO best practices if you want to get traffic and high-quality backlinks to your blog, and the best part is that you don’t have to pay for it or be a guest blogger. If you are asked to pay, that means you are paying for a sponsored post, not a guest post. Some blogs will even pay you to guest blog on their site.
Why Is Guest Blogging Important?
Guest blogging is an important marketing strategy for both bloggers and business owners. As a business owner, it can help you build trust and reputation, while as a blogger, it can help you build relationships and drive referral traffic to your blog.
After publishing a blog post on your blog, it usually takes time for your own blog posts to rank well or move up the organic search rankings (especially on Google), especially if your blog is new, and you may become discouraged if you don’t see traffic to your blog immediately.
However, writing guest posts for other high authority websites and linking back to your post is one of the best ways to boost your search engine rankings and reach new audiences because those websites already have larger audiences that you can reach and high domain authority (DA), which determine how well your blog will rank.
Here are some of the main reasons why guest blogging is important, as well as the benefits of doing so:
How To Find Guest Post Opportunities
Before you write a guest blog post, you should first find a website that accepts guest posts. You should look for websites that are related to your niche or industry. Finding guest post opportunities on your own can be a time-consuming process.
However, when you have grown in popularity and become an expert in your niche or industry, people will come to you for guest post opportunities, either for you to write for their blogs or for them to write for yours.
Although there are a few exceptions, a guest post will often be a unique piece of content that you haven’t previously published on your blog or anywhere else, and you’ll probably often be writing for a blog with a larger audience than your own.
Here are some tips to help you find guest posting opportunities quickly and easily:
There are various ways to find websites that will accept guest posts from you, but we will only show you three simple and quick methods that you can use: Google search, social media, and guest post communities.
You can quickly find guest posting opportunities on Google by using any of the keywords listed below to search for blogs that accept guest posts. Simply replace the keyword phrase with your niche or topic.
- keyword phrase + “write for us”
- keyword phrase + “submit a guest post”
- keyword phrase + “become a contributor”
- keyword phrase + “guest article”
- keyword phrase + “guest post”
When you enter one of those keywords into Google, you should be directed to a website or blog’s guest post requirements page, guest post submission page where you can fill out a form (for the guest post), or existing guest posts written by other writers.
For example, if your blog niche or topic is all about fitness and you want to write a guest post on that fitness blog, you can do a quick Google search by typing the keyword phrase “fitness” + “write for us”, which will bring up websites that accept guest posts on the fitness niche.
Another way to find guest post opportunities is through social media. Most website owners and bloggers can end up sharing guest post opportunities on their social media profiles, which makes it a great way to find new opportunities.
If you use popular social media platforms like Twitter, you can easily find opportunities for guest posts. Simply type “guest post” into the Twitter search bar and you’ll see a list of recent tweets showing guest posts. You just have to follow the links to see which blogs are accepting guest posts. If they don’t have a link, you should comment or message the person who posted it for more details.
Guest Post Communities
Last but not least, find opportunities through guest post communities. These communities are where bloggers and business owners come in and post blogging-related content. Create an account in one of these communities and start looking for guest post opportunities.
These guest post communities include forums and even groups, such as the Bloggers Discussion group on Facebook, where bloggers come together to discuss blogging. You can easily find opportunities there or even post your own content to say that you are looking to write guest posts on a specific topic so blog owners who are interested can find you and contact you.
If you find a guest posting opportunity, make sure that the blog’s content is focused on your niche or industry, that the blog’s audience is interested in your niche, that the blog has an engaged number of readers, and that the blog owner is active on social media platforms (so you know that they will be promoting your content on their website).
How To Write Guest Posts
Writing a guest post is usually the same process as writing blog posts and publishing them on your blog, but in this case, you should first research the topic you want to write about to ensure that it is aligned with the website owner’s audience and provides value to the website owner’s audience.
Here are some tips to help you write an effective guest post that will bring more traffic and visibility to your blog:
Follow The Guidelines
When you find a website that accepts guest posts in your niche, make sure to read their guidelines and conditions before you start writing or contacting them, because the guidelines contain the information the website owner expects from you.
Almost all websites that accept guest posts have their own set of guidelines that you have to follow. These can include content word count, formatting, and style requirements, as well as whether they want you to create an account on their blog in order to enter it into their CMS platform dashboard. Make sure you read and follow these guidelines closely to ensure that your post meets their requirements and is accepted.
Research The Website Content
Now, if you are comfortable with the website guidelines and wish to proceed before you start to write your guest post, do some research on the website to which you are writing.
Explore their current content, style, and tone to get a sense of what they are looking for. Pay attention to their target audience and try to customize your content to their wants and needs.
Provide Value To Their Audience
Keep in mind that the guest post you are writing should provide value to the website’s audience. If the website owner goes through your post and discovers that it does not meet their expectations and does not provide value to their audience, they are likely going to reject it.
So focus on creating valuable content. go into detail about tips, insights, or information that readers will find helpful. Make completely sure that your post is well-researched and includes actionable key points that readers can use. Use a strong headline because it is the first thing readers will see, so make it well-written and well-researched.
Don’t worry if you don’t know how to write a strong headline or full content for a guest post because there are many AI content writer tools that you can use to do research and write the guest post, and then you can go ahead and edit the AI-generated content to be unique to your own perspective. Writesonic is one of the best free AI content writers that you can get started with today.
Include A Bio and Call-to-Action
Finally, include a short bio at the end of your post that describes yourself and includes a link back to your own blog or social media profiles. Include a call-to-action, which could be a button, a text link, an image, or anything else that encourages readers to interact with you or visit your blog for more information.
The website owner will allow you to include a bio and call-to-action because this is how guest blogging works and your main goal is to get visibility, traffic, and backlinks to your blog.
If the website owner does not allow you to include a bio and call-to-action, I do not recommend guest blogging for them because you are likely not getting anything in return for creating content for them and you should stop right away and look for others who will allow it.
How To Submit Guest Post
Now that you have finished writing your guest post, it is time to submit it to the website owner and publish it. Don’t forget to check for writing errors and mistakes, as your post will not be accepted if it contains errors. Spell correctly, and double-check for errors. You can also use blogging tools like Grammarly to correct your writing errors.
Once you’re finished, you can now submit it to the website using the instructions they provide (they usually provide you with how you should submit the post). This could include sending an email with your post attached or using an online submission form. Make sure to include your bio, which should include your full name and any other information requested by the website.
After successfully submitting your guest post through email or any other method provided by the website owner, you can now keep in touch with the website owner or editor to confirm that they received your post and to inform you when it will be published. This can help you in building a relationship with the website owner and increase your chances of being invited to guest post again in the future.
This is mainly how you can do guest blogging; you simply need to follow the process carefully and be patient while waiting for results. Make sure to follow the guidelines provided by the website owner and provide value to their audience, and finally include a bio and a call-to-action that links back to your blog.
I’m sure you’re wondering if you should focus mainly on guest posting. My suggestion is that you publish about 85% of your content on your own blog and about 15% in guest posts, or that you hire some freelance writers to help you in writing more guest posts.
You might find this useful before you leave. This is a guest blogging outreach email template that you can use for your outreach, especially if you find someone who accepts guest posts and provides you with an email address through which you can contact them.
Subject Line: Guest Posting on Your Website
Hi [First Name],
Would you be interested in accepting a guest post titled [suggested post title]? I was thinking it would include:
[List four to six bullet points that cover the main points of your post in this paragraph.]
If that sounds like a good match, I’d be happy to send you a full draft to review, and I believe it would rank well on Google after being published on your blog.
Instead, [title of second post] or [title of third post] are two other posts I had in mind. Please let me know if either of these sounds like a better fit or meets your needs: If you’re interested, I can send you a quick outline.
I blog about [the niche] at [name of your blog], and [details of your expertise, if any, for example, “I’ve been blogging on WordPress since 2021”]. If this meets your requirements, I’d gladly promote your guest post to my audience on [social media channel you use or estimated size of your email list subscribers].
Please let me know what you think; I look forward to hearing from you.
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